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The Faces of Simplaex series continues. We sat down with Senior Manager of Strategic Partnerships, Vlad. Read on for his take on future trends in digital advertising technology.
In this post we will go through the selection and use of Typefaces and fonts, the messages they convey and how to prioritize and compose our content.
Aside from just serving the right content, to the right audience, at the right time, it is also crucial that the design of the ad is inclusive, serves a clear message and is engaging.