The Faces of Simplaex series continues with Marketing Director, Nadjib Bennaï.
The App holiday season is fast approaching and to make sure you’re prepared, we’ve outlined below some key dates to pop in your calendar!
Have you ever considered running an app retargeting campaign?
We’ve put together a checklist outlining what’s involved. Check it out!
It’s clear that no user is the same, hence the importance of dynamic audience segmentation and targeting the segment types you wish to re-engage.
Apps give us the freedom to search, chat, play, learn, plan and book from anywhere so it only makes sense that travel apps are becoming increasingly popular. According to eMarketer, 40% of digital travel sales in 2017 came from mobile devices. By 2021, mobile will represent nearly half of all digital travel sales.
Artificial Intelligence (AI) is no longer the buzzword that gets marketers excited. These days, the ad-tech community is rather more interested in Machine Learning (ML) — as you’ve probably noticed. So what’s the difference?
The decision to rebrand Simplaex reflects our efforts to ensure our products are articulated seamlessly and to completely align our company vision and goals.