Simplaex Helps Mobile Marketers Thrive During the Holiday Season

Simplaex builds smarter tools for the programmatic advertising ecosystem. They believe data is a company’s most valuable asset, and they exist to help that asset grow. To find out more we sat down with Nadjib Bennaï, Marketing & Communications Manager at Simplaex:

Q: Could you tell our readers a bit about what you do?

A: We’re one of the first companies to genuinely embrace AI. Across our suite of platforms and services, we combine human creativity with the brainpower of Wallace, our Artificial Intelligence Officer, to deliver smart insights and powerful activations.

Our app retargeting technology helps mobile marketers and developers to re-engage and retain their users while boosting revenue from ads and in-app purchases.

Q: Who’s this Wallace guy, and what’s his role at Simplaex?

A: Wallace is the world’s first Artificial Intelligence Officer. He’s taken over our day-to-day operations. Simplaex is the first company that’s actually run by AI.

The day Wallace joined our team, everything changed. We can now monitor millions of user journeys in real-time. At any given moment, we can see where your users are, what they’re doing, and which apps they’re using. You can now benefit from these kinds of insights, and examine your app’s lifecycle at a whole new level of detail.

The best part? It’s completely effortless. You can sit back, put your feet up, and Wallace will do the hard yards. He works day and night to keep your campaigns optimized and running efficiently.

Q: Why is app retargeting so important?

A: It’s simple economics. Acquiring new users is expensive and difficult, as you can never be sure that those users will remain loyal. According to Bain & Company, it costs 6-7x less to retain & re-activate your existing user base than acquiring new users. When successfully implemented, app retargeting will maximize your ROAS while driving more conversions.

But here’s the challenge: every user behaves differently. Not all will respond to your marketing campaigns in the same way. A blanket strategy that ignores nuances, habits, and preferences is doomed to fail.

The challenge is to identify your high-value users — the ones worth re-engaging. Find out who they are and what they want. Reach out to them with relevant, personalized content.

You already have a wealth of information on your existing users. From these millions of data points, you can harvest the insights that power meaningful conversations. You just need to figure out which data are relevant and then put those data to work.

With a proper app retargeting strategy in place, you’ll keep your users engaged through the important holiday season and beyond, especially the upcoming winter holiday.

And that’s where Wallace comes in.

Q: You focus a lot of attention on the holiday season. Why?

A: According to a recent study by Nielsen, smartphone users are most active during the fourth quarter of the year. As Christmas approaches, the average person spends 40 hours per month on apps. So while everyone else is winding down for the year, mobile marketers are gearing up for their busiest months.

You need to be on your A-game, because the competition gets intense. There are thousands of apps running special offers. Everyone’s vying for attention in a saturated marketplace. Without a clever app retargeting strategy, you’ll be drowned out by your competitors.

Q: Tell us about your clients. Who are they, and how do you help them?

A: At Simplaex, we work with mobile marketers across many verticals — everything from travel to gaming. We help advertisers and app developers to better understand their users. We’ve built a powerful tool called the User Explorer, which provides powerful insights to your user segments inside and outside your apps.

Another key benefit of our technology is that it doesn’t require an SDK. Jeffry van Ede, our CEO, is always keen to stress this point. There’s no manual development involved — you can start using Simplaex at the push of a button directly from your mobile attribution provider.

Targeted, personalized ads are a powerful tool for re-engaging users and boosting your revenue from ads and in-app sales. Wallace knows which users to target and when. Based on events inside your app, you can deliver tailor-made advertising experience – to the right people, at precisely the right moment.

For best results, you should combine your personalized ads with some kind of bonus or special deal. Give your users an incentive to return to your app and start spending money again. Then maximize your conversion rate by deep-linking your ads to the relevant part of your app.

To see what’s possible when Wallace joins your team, download our latest clients success studies.

LATEST NEWS

Simplaex Is Leading The Next Mobile Wave In Transforming Data Into Insights And Insights Into Action

Simplaex, experts in marketing mobile games, has recently closed its successful A-round funding. The Berlin-based company will use the capital to expand into new verticals and deliver its proprietary technology to a broader customer base. To this end, Simplaex is positioning itself as the most advanced data insight & activation platform. Below is our recent interview with Jeff van Ede, Co Founder & CEO of Simplaex:

First-party Data Innovator Simplaex Closes $2.6 Million Funding Round

Simplaex, experts in marketing mobile games, has successfully closed its A-round funding. The Berlin-based company will use the capital to expand into new verticals and deliver its proprietary technology to a broader customer base. Helping to drive this expansion will be Perry Ofir, Simplaex's newly-appointed CRO who was formerly VP of Sales & Business Development at Adgorithms.Simplaex launched in April 2016 as a groundbreaking marketing platform for game developers. In the twelve months since, it has grown into a sophisticated data marketplace with over 300 million unique user profiles. On the back of this impressive growth, the company is now looking to expand beyond the gaming industry.

Simplaex Surpasses 150 Million Players for Game Developer Platform

Simplaex, a revolutionary peer-to-peer platform for game developers, now offers direct access to over 150 million players. The important milestone comes just ten months after the Berlin-based start-up set out to transform game marketing. Developed together with some of the world's leading game companies, Simplaex is laser focused on the two main pillars of the industry's business model: Acquiring players and finding a way to monetize them. The groundbreaking technology completely bypasses the traditional way of game marketing, giving developers immediate access to a transparent and effective player marketplace.

First-party Data Innovator Simplaex Closes $2.6 Million Funding Round

Simplaex, experts in marketing mobile games, has successfully closed its A-round funding. The Berlin-based company will use the capital to expand into new verticals and deliver its proprietary technology to a broader customer base. Helping to drive this expansion will be Perry Ofir, Simplaex's newly-appointed CRO who was formerly VP of Sales & Business Development at Adgorithms.Simplaex launched in April 2016 as a groundbreaking marketing platform for game developers. In the twelve months since, it has grown into a sophisticated data marketplace with over 300 million unique user profiles. On the back of this impressive growth, the company is now looking to expand beyond the gaming industry.

Simplaex Surpasses 150 Million Players for Game Developer Platform

Simplaex, a revolutionary peer-to-peer platform for game developers, now offers direct access to over 150 million players. The important milestone comes just ten months after the Berlin-based start-up set out to transform game marketing. Developed together with some of the world's leading game companies, Simplaex is laser focused on the two main pillars of the industry's business model: Acquiring players and finding a way to monetize them. The groundbreaking technology completely bypasses the traditional way of game marketing, giving developers immediate access to a transparent and effective player marketplace.

Simplaex launches the first peer-to-peer marketing platform for game developers to buy, engage and sell players

Simplaex is officially launching its next generation marketing technology platform at GDC 2016 in San Francisco that solves the problem of today's user acquisition and retention in both mobile and online gaming. Since the introduction of the F2P business model the gaming advertising industry has developed into an ecosystem that is controlled by networks, agencies, brokers and resellers. Game developers and game players are more disconnected than ever before.

Why the game marketing ecosystem is ripe for disruption

For many game developers, the traditional way of promoting their products online is broken beyond repair. With no direct digital access to potential customers, they depend on an ungainly mix of ad exchanges, media buying platforms, data aggregators, agencies, and resellers. The results of such a tangled web are predictable: Unfair prices, low-quality leads and surging churn rates. This unsatisfying situation has led many game developers to shift their focus from customer acquisition to retention in the hope of boosting the cost-effectiveness of their marketing strategies.

Why game developers are neglecting their players

Can you imagine going to a restaurant that made it increasingly harder to get through each course of a meal? Sure, you can have your appetizers, but to eat your entrée you’ll have to cross the street to another location. And don’t forget to bring your spoon with you — otherwise you can forget dessert! No, I can’t imagine that either. But that’s exactly what the game industry does to its customers. It makes products that are by their nature progressively more difficult to consume. It’s the developer’s conundrum: Every gamer is intrinsically different yet they’re all playing the same game. They have various levels of skill and determination, as well as a range of ideas about what constitutes success and brings gaming satisfaction. It’s impossible to make a game that’s a perfect fit for everyone, but you can try to look after your active users and make sure they’re happy.

Why game developers should embrace player churn

Churn. It’s an ugly word. Game developers are naturally concerned about player retention. But eventually even the most ardent player loses interest in a game. It’s normal. It’s part of the cycle. And so it’s also normal when developers are inclined to squeeze the absolute maximum revenue out of people before they’re gone forever. However, trying desperately to monetize your players only increases churn, aggravating the problem.

Why game developers must rethink their advertising strategy

What if you could go to the movies for free, but every 15 minutes the film would stop for a commercial break? A few very cost-conscious people might tolerate it, but I reckon most would refuse to ruin their cinema experience that way. Similarly, there’s a good reason game developers dislike in-app advertisements: They distract your customers — and frequently discourage them from using your product. “Gamers want to game. So disturbing the gamer’s experience, even if it brings value, isn’t always the way to go,” wrote Avi Hadas, in a recent guest column on in-game advertising for VentureBeat. The stakes are high. In an industry concerned about churn, retention, and monetization of players, in-game ads might save your business — or end up killing it.

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