Simplaex Insider #1
- Jeffry Van Ede CEO & Co-Founder Announces Simplaex New Branding
The decision to rebrand Simplaex reflects our efforts to ensure our products are articulated seamlessly and to completely align our company vision and goals.
- Take Your App Retargeting up a Level with Predictive Bidding
When it comes to app retargeting, the use of predictive bidding can have a huge influence on the ROI of a campaign. Predictive bidding analyzes the data from customers, other products, and publishers to place the right bid at the exact right time. Predictive bidding provides agencies and app developers with an extra advantage to strategically better understand their users.
- What’s the Difference between Machine Learning and Artificial Intelligence?
Artificial Intelligence (AI) is no longer the buzzword that gets marketers excited. These days, the ad-tech community is rather more interested in Machine Learning (ML) — as you’ve probably noticed. So what’s the difference?
- Sizing the Market Value of Artificial Intelligence – Forbes
- A Closer Look: What Will the Advertising Look Like Post-GDPR?
- Clearing the Way for In-App Transparency
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