Attribution is key for running an app retargeting campaign. It involves building audience segments, measuring engagements and tracking interactions by users. I’m sure we all agree that the goal is to put your accessible data to work whilst remaining in control of it, well this is achievable with Simplaex Engage in real-time.
Attribution is vital for any app to precisely measure the efficiency of a growth marketing strategy. Tracking conversions is also an important part of attribution, but it’s only the tip of the iceberg. Attribution provides the ability to recognize your users’ preferences and even their whereabouts, opening a world of new possibilities to strategically optimize your ad spend and increase ROI. The main role of mobile app attribution is to attribute key events from the initial install of the app to post-install events. For example; opens, engagement, re-attribution, LTV, purchases, ad-view etc.
What you should look for when choosing an attribution partner?
- Is the SDK easy to implement in my app?
- Does it combine attribution with a deep linking solution?
- What is the pricing model?
- Does it have proprietary ad fraud technology?
Simplaex Engage optimizes towards post-click metrics e.g. retention rate, purchases, progress etc. We use a default 30 days attribution window which means that if the user interacts with your ad and performs a specific action in your app (within 30 days), then the events will be logged within your attribution system. The infographic below illustrates the post-install events of a travel app.