Simplaex, the company behind the world’s most advanced Artificial Intelligence-powered user classification technology today announces its integration with mParticle, the only customer data platform built for the connected age.
This new integration now allows mParticle clients to directly connect the audiences they build and manage in mParticle to the Simplaex Engage app retargeting platform, which features an AI-backbone that fuels their product suite and enables advertisers continuous performance improvements across the programmatic advertising ecosystem. Simplaex’s product suite continues to expand with the addition of convenient toolsets for advertisers, app developers media agencies, helping them to boost their users’ engagement.
“The power of mParticle technology combined with Simplaex Engage, our AI-First App Retargeting platform, maximizes opportunities for our respective customers. This advanced integration already drives higher return on advertising spend that proves the high market expectations,” said Jeffry Van Ede, Simplaex CEO and Co-Founder.
Simplaex is the company behind the world’s most advanced Artificial Intelligence-powered user classification technology. As ads move through the programmatic supply chain, Simplaex aligns the ROI interests of the demand and supply side by creating a unified insight in understanding and valuation of consumer behavior.
mParticle is the customer data platform for the connected age. Sophisticated marketers at companies like Venmo, Starwood, NBCUniversal, Spotify and Airbnb use mParticle to integrate and orchestrate their entire growth stack, enabling them to win in key moments of the customer journey. Founded in 2013, mParticle is headquartered in New York City with offices in San Francisco, Seattle, and London.
Published on Markets Insider