It’s clear that no user is the same, hence the importance of dynamic audience segmentation and targeting the segment types you wish to re-engage.
Simplaex Insider #5 is out! Our monthly newsletter includes our latest insights and curated news from the industry.
The App holiday season is fast approaching and to make sure you’re prepared, we’ve outlined below some key dates to pop in your calendar!
DiG Publishers Lisbon was such a great event! On the Road with Rivr Audience Yield Manager tour’s next stop is Programmatic I/O in New York, hope to see you there!
The Faces of Simplaex Part Two! Check out our blog series consisting of Q&A’s designed to share some interesting insights from our Simplaex team.
DMEXCO is done for another year! On the Road with Rivr Audience Yield Manager tour’s next stop is DIG Lisbon, hope to see you there!
Attribution is vital for any app to precisely measure the efficiency of a growth marketing strategy. It involves building audience segments, measuring engagements and tracking interactions by users.