Simplaex, the Artificial Intelligence-powered user classification technology company today announces its partnership with Integral Ad Science (IAS), a software company that empowers the advertising industry with ad effectiveness solutions. Simplaex has chosen the global leader in measuring media quality to provide greater ability to measure the quality of mobile campaigns.
IAS technology will allow monitoring of levels of brand safety risk, rates of ad fraud, and additionally, provide viewability rates across mobile web and in-app inventory available through Simplaex Engage’s AI-First App Retargeting platform.
“Brand safety, viewability, and ad fraud are key topics for Simplaex and partnering with a world-renowned leader helps us to improve the quality of our clients’ campaigns by helping measure and optimize campaigns based on viewability while detecting fraud and identifying brand safe environments,” said Jeffry Van Ede, Simplaex CEO and co-founder.
“We are excited to partner with Simplaex to further improve quality and transparency for mobile campaigns,” says Oliver Hülse, Managing Director CEE at Integral Ad Science. “Measurement of campaign quality is becoming a must-have standard in the mobile market.”
The partnership with Integral Ad Science will continue to develop in the coming months, allowing Simplaex Engage clients to optimize ad spend towards viewable impressions, ensuring a brand safe environment, and detecting fraud in real-time across all inventory types.
Published on Martech Advisor