Simplaex announces its integration with mParticle.
Simplaex has chosen the global leader in measuring media quality to provide greater ability to measure the quality of mobile campaigns.
The ultimate goal for gaming app developers is not just to have high installs but to build a community of addicted gamers. App retargeting, the go-to marketing technology for mobile marketers, helps you reactivate existing users as well as keep active users engaged.
AI has recently pushed programmatic to new heights. But how are the new regulations regarding data privacy going to impact AI and machine learning?
Simplaex, a company focused on using artificial intelligence to evaluate consumer habits and programmatic advertising, beta-launched its new Rivr.
Simplaex, today announced the beta-launch of Rivr, its new AI-powered Audience Yield Manager that enables SSPs and publishers to advance to an audience-based performance model.
Aithority interview with Simplaex CEO and Co-Founder, Jeffry Van Ede discuss topics such as how the idea for Simplaex come about and the Simplaex Artificial Intelligence Officier.
I believe there is a growing trend among publishers taking back more control over their ecosystem, by getting better and smarter at managing their programmatic inventory.
Simplaex is committed to protecting our customer’s online privacy, and we’re proud to confirm that our business is GDPR-compliant.
Simplaex announces new London office and the appointment of Gordon Bonifacio as UK Country Manager.