Gamesofa partners with Simplaex Engage app retargeting for their popular Taiwan Mahjong app. Download the case study to learn more.
Today, many argue that the vast majority of advertising is wasted because of lack of relevancy and poor targeting, especially as advertisers and publishers increasingly rely on algorithms to serve ads to the right customers, says Moti Tal, co-founder and CTO of Simplaex.
The Faces of Simplaex series continues with Marketing Director, Nadjib Bennaï.
VP of Product, Jan Thomas, gives a clear and detail update on the effects of GDPR 6 months after its enactment.
2018 was the year of GDPR, app retargeting, the launch of Rivr and much much more. We’ve collected each month’s best blog post – happy reading!
The Faces of Simplaex series continues. We sat down with Senior Manager of Strategic Partnerships, Vlad. Read on for his take on future trends in digital advertising technology.
In this post we will go through the selection and use of Typefaces and fonts, the messages they convey and how to prioritize and compose our content.
I had the great pleasure of attending and speaking at the Admonsters Publisher Forum this week in Austin, Texas.
On the Road With Rivr Audience Yield Manager ticked off Programmatic I/O in New York last week! Next stop is Admonsters Publisher Forum in Austin! Hope to see you there!
Aside from just serving the right content, to the right audience, at the right time, it is also crucial that the design of the ad is inclusive, serves a clear message and is engaging.