It’s clear that no user is the same, hence the importance of dynamic audience segmentation and targeting the segment types you wish to re-engage.
Simplaex Insider #3 is out! Our monthly newsletter includes our latest insights and curated news from the industry.
Essential Retargeting Tips for Travel Apps, Artificial Intelligence: The Key to UA Success, Simplaex Announces Integration with mParticle, and further industry news.
Programmatic advertising has dramatically evolved throughout the years, but much remains to be done to finally bring transparency and trust in the value chain. Moti Tal, CTO & Co-founder at Simplaex discusses what’s the true potential of artificial intelligence to solve this fundamental challenge.
Simplaex announces its integration with mParticle.
Simplaex has chosen the global leader in measuring media quality to provide greater ability to measure the quality of mobile campaigns.
Our monthly newsletter includes a recap of our latest news for Simplaex Engage, Advance and Rivr.
Let’s Talk About App Retargeting Strategy, AI the Next Industrial Revolution, How Gaming Developers Can Tackle Retention Challenges, War Against Duopoly, A Rivr Runs Through the Exchange, An Ounce of Audience Optimization is Worth a Pound of Inventory
The ultimate goal for gaming app developers is not just to have high installs but to build a community of addicted gamers. App retargeting, the go-to marketing technology for mobile marketers, helps you reactivate existing users as well as keep active users engaged.
AI has recently pushed programmatic to new heights. But how are the new regulations regarding data privacy going to impact AI and machine learning?
Simplaex, a company focused on using artificial intelligence to evaluate consumer habits and programmatic advertising, beta-launched its new Rivr.
Simplaex, today announced the beta-launch of Rivr, its new AI-powered Audience Yield Manager that enables SSPs and publishers to advance to an audience-based performance model.
A conversation with Leopold Koch, Team Leader of Ad Operations at Simplaex. Leopold chats about the Simplaex Engage app retargeting strategy and his thoughts to successfully manage campaign optimization over a variety of app verticals.