It’s clear that no user is the same, hence the importance of dynamic audience segmentation and targeting the segment types you wish to re-engage.
The App holiday season is fast approaching and to make sure you’re prepared, we’ve outlined below some key dates to pop in your calendar!
Attribution is vital for any app to precisely measure the efficiency of a growth marketing strategy. It involves building audience segments, measuring engagements and tracking interactions by users.
Have you ever considered running an app retargeting campaign?
We’ve put together a checklist outlining what’s involved. Check it out!
Apps give us the freedom to search, chat, play, learn, plan and book from anywhere so it only makes sense that travel apps are becoming increasingly popular. According to eMarketer, 40% of digital travel sales in 2017 came from mobile devices. By 2021, mobile will represent nearly half of all digital travel sales.
AI has recently pushed programmatic to new heights. But how are the new regulations regarding data privacy going to impact AI and machine learning?
A conversation with Leopold Koch, Team Leader of Ad Operations at Simplaex. Leopold chats about the Simplaex Engage app retargeting strategy and his thoughts to successfully manage campaign optimization over a variety of app verticals.
Artificial Intelligence (AI) is no longer the buzzword that gets marketers excited. These days, the ad-tech community is rather more interested in Machine Learning (ML) — as you’ve probably noticed. So what’s the difference?
When it comes to app retargeting, the use of predictive bidding can have a huge influence on the ROI of a campaign.
Simplaex App Retargeting is getting out and about in April, attending MAU 2018 in Las Vegas. We hope to meet you there!