Artificial Intelligence Meets App Retargeting

You won’t believe what Wallace can do

App retargeting is powerful on its own. But once you add artificial intelligence, it completely transforms your marketing.

GAMING

Reactivate old users with personalized content: bonus points, gaming tips —
you name it!

TRAVEL

Re-engage users based on what they search for, e.g. a particular flight or hotel

FITNESS

Grow your active user base by giving each user a personalized workout

DATING

Retarget your users to boost your subscriptions revenues

Five good reasons to use app retargeting

  • Re-Engage your user profiles based on their characteristics
  • Make your ads more personalized and relevant
  • Get better advertising results from lower costs
  • Skip the development with our SDK-less solution
  • Monitor critical metrics and channels in real-time

STEP 1

Segment Your User Base

Wallace is a curious creature. He wants to learn everything about your customers.
So he starts working through millions of data points.
Once he’s nished, you analyze the results and create user segments based on
demographics, interests, and preferences.

STEP 2

Deliver Your Ads via Real-Time Bidding

Simplaex runs a proprietary real-time bidding engine. We connect you to over
50 SSPs, where you can publish your ads in a variety of formats.

STEP 3

Drive Users Interactions

Publish your ads with deep links, so that when someone hits the button, they
get sent to the relevant part of your app.

STEP 4

Get Wallace in the game

Once your campaign is up and running, Wallace takes care of the rest. He keeps
everything optimized and running efficiently.

Our Ad-Tech Partners

Mobile Measurement & Attribution Partners

Supply-Side Platforms

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