Is Your App Retargeting Strategy Ready for Holiday Season?

Retarget Your App for the Holiday Season

 

For most people, everything starts to wind down at the end of the year. But not for app marketers.

The holiday season is a critical time, and you need to be on your A-game.

As Christmas nears, competition heats up. There are thousands of apps running special offers, all vying for attention in a hyper-competitive marketplace. Without a clever app retargeting strategy, you’ll be drowned out by your competitors.

So, are your retargeting campaigns ready for the festive season? Simplaex can help you find out. As a Christmas gift, we’re offering you a free health check on your app retargeting. This is your chance to experience our AI-powered technology and gain a new level of insight into your customers’ behavior.

After all, how well do you really know your users? Where are they right now? What’s keeping them engaged and interested? What other apps are they using? These are the sorts of questions Simplaex can help you answer.

 

How It Works

 

For a limited time only, we’re giving app marketers free access to our world-class retargeting platform. You can launch Simplaex at the touch of a button from any attribution platform. Once you’re in, you’ll see for yourself what artificial intelligence can do.

As you may know, Simplaex is no longer run by humans. We’ve recently installed the world’s first Artificial Intelligence Officer. His name is Wallace, and his massive digital brainpower is now the driving force behind our suite of platforms and services.

In mere seconds, Wallace can process millions of data points. He can see where your users are, what they’re doing, and which apps they’re using. Armed with these insights, you can use our powerful User Explorer to analyze and segment your audience dynamically. You can then engage your users in a personalized, targeted and highly relevant conversation.

App Retargeting in Action

The Future of Advertising Is Personalized

 

Targeted, personalized ads are a powerful tool for re-engaging dormant users and boosting your revenue from in-app sales. Wallace knows which users to target and when. Based on events inside your app, you can deliver tailor-made advertising in other apps – to the right people, at precisely the right moment.

For best results, combine your personalized ads with some kind of bonus or special deal. Give your users an incentive to return to your app and start spending money again. Maximize your conversion rate by deep-linking your ads to the relevant part of your app.

With Wallace on your team, you’ve got an unfair advantage over your competitors. Our app retargeting technology will turn the holiday season into your most profitable time of the year. If that’s not a reason to celebrate, we don’t know what is!

personalized ad

LATEST NEWS

Simplaex Is Leading The Next Mobile Wave In Transforming Data Into Insights And Insights Into Action

Simplaex, experts in marketing mobile games, has recently closed its successful A-round funding. The Berlin-based company will use the capital to expand into new verticals and deliver its proprietary technology to a broader customer base. To this end, Simplaex is positioning itself as the most advanced data insight & activation platform. Below is our recent interview with Jeff van Ede, Co Founder & CEO of Simplaex:

First-party Data Innovator Simplaex Closes $2.6 Million Funding Round

Simplaex, experts in marketing mobile games, has successfully closed its A-round funding. The Berlin-based company will use the capital to expand into new verticals and deliver its proprietary technology to a broader customer base. Helping to drive this expansion will be Perry Ofir, Simplaex's newly-appointed CRO who was formerly VP of Sales & Business Development at Adgorithms.Simplaex launched in April 2016 as a groundbreaking marketing platform for game developers. In the twelve months since, it has grown into a sophisticated data marketplace with over 300 million unique user profiles. On the back of this impressive growth, the company is now looking to expand beyond the gaming industry.

Simplaex Surpasses 150 Million Players for Game Developer Platform

Simplaex, a revolutionary peer-to-peer platform for game developers, now offers direct access to over 150 million players. The important milestone comes just ten months after the Berlin-based start-up set out to transform game marketing. Developed together with some of the world's leading game companies, Simplaex is laser focused on the two main pillars of the industry's business model: Acquiring players and finding a way to monetize them. The groundbreaking technology completely bypasses the traditional way of game marketing, giving developers immediate access to a transparent and effective player marketplace.

First-party Data Innovator Simplaex Closes $2.6 Million Funding Round

Simplaex, experts in marketing mobile games, has successfully closed its A-round funding. The Berlin-based company will use the capital to expand into new verticals and deliver its proprietary technology to a broader customer base. Helping to drive this expansion will be Perry Ofir, Simplaex's newly-appointed CRO who was formerly VP of Sales & Business Development at Adgorithms.Simplaex launched in April 2016 as a groundbreaking marketing platform for game developers. In the twelve months since, it has grown into a sophisticated data marketplace with over 300 million unique user profiles. On the back of this impressive growth, the company is now looking to expand beyond the gaming industry.

Simplaex Surpasses 150 Million Players for Game Developer Platform

Simplaex, a revolutionary peer-to-peer platform for game developers, now offers direct access to over 150 million players. The important milestone comes just ten months after the Berlin-based start-up set out to transform game marketing. Developed together with some of the world's leading game companies, Simplaex is laser focused on the two main pillars of the industry's business model: Acquiring players and finding a way to monetize them. The groundbreaking technology completely bypasses the traditional way of game marketing, giving developers immediate access to a transparent and effective player marketplace.

Simplaex launches the first peer-to-peer marketing platform for game developers to buy, engage and sell players

Simplaex is officially launching its next generation marketing technology platform at GDC 2016 in San Francisco that solves the problem of today's user acquisition and retention in both mobile and online gaming. Since the introduction of the F2P business model the gaming advertising industry has developed into an ecosystem that is controlled by networks, agencies, brokers and resellers. Game developers and game players are more disconnected than ever before.

Why the game marketing ecosystem is ripe for disruption

For many game developers, the traditional way of promoting their products online is broken beyond repair. With no direct digital access to potential customers, they depend on an ungainly mix of ad exchanges, media buying platforms, data aggregators, agencies, and resellers. The results of such a tangled web are predictable: Unfair prices, low-quality leads and surging churn rates. This unsatisfying situation has led many game developers to shift their focus from customer acquisition to retention in the hope of boosting the cost-effectiveness of their marketing strategies.

Why game developers are neglecting their players

Can you imagine going to a restaurant that made it increasingly harder to get through each course of a meal? Sure, you can have your appetizers, but to eat your entrée you’ll have to cross the street to another location. And don’t forget to bring your spoon with you — otherwise you can forget dessert! No, I can’t imagine that either. But that’s exactly what the game industry does to its customers. It makes products that are by their nature progressively more difficult to consume. It’s the developer’s conundrum: Every gamer is intrinsically different yet they’re all playing the same game. They have various levels of skill and determination, as well as a range of ideas about what constitutes success and brings gaming satisfaction. It’s impossible to make a game that’s a perfect fit for everyone, but you can try to look after your active users and make sure they’re happy.

Why game developers should embrace player churn

Churn. It’s an ugly word. Game developers are naturally concerned about player retention. But eventually even the most ardent player loses interest in a game. It’s normal. It’s part of the cycle. And so it’s also normal when developers are inclined to squeeze the absolute maximum revenue out of people before they’re gone forever. However, trying desperately to monetize your players only increases churn, aggravating the problem.

Why game developers must rethink their advertising strategy

What if you could go to the movies for free, but every 15 minutes the film would stop for a commercial break? A few very cost-conscious people might tolerate it, but I reckon most would refuse to ruin their cinema experience that way. Similarly, there’s a good reason game developers dislike in-app advertisements: They distract your customers — and frequently discourage them from using your product. “Gamers want to game. So disturbing the gamer’s experience, even if it brings value, isn’t always the way to go,” wrote Avi Hadas, in a recent guest column on in-game advertising for VentureBeat. The stakes are high. In an industry concerned about churn, retention, and monetization of players, in-game ads might save your business — or end up killing it.

Is Your App Retargeting Strategy Ready for Holiday Season?

What if you could go to the movies for free, but every 15 minutes the film would stop for a commercial break? A few very cost-conscious people might tolerate it, but I reckon most would refuse to ruin their cinema experience that way. Similarly, there’s a good reason game developers dislike in-app advertisements: They distract your customers — and frequently discourage them from using your product. “Gamers want to game. So disturbing the gamer’s experience, even if it brings value, isn’t always the way to go,” wrote Avi Hadas, in a recent guest column on in-game advertising for VentureBeat. The stakes are high. In an industry concerned about churn, retention, and monetization of players, in-game ads might save your business — or end up killing it.