The diversity of the digital world is amazing. When it comes to smartphones, people now see them as a must-have rather than a nice-to-have. Also, the number of apps available in the marketplace is increasing by the day, with 2.8 million apps on Google Play and 2.2 million on the App Store. This means that marketers can benefit from reaching an enormous amount of the population through mobile advertising.
A common desire among marketers is good data, and typically a common challenge is finding this good data. The fact is, audiences change constantly and marketers need to continue to evolve to keep up with the varying behaviors of their users. Thankfully, with Simplaex Engage app retargeting you can segment users dynamically in real-time based on their ever-changing unique characteristics.
The Key to Understanding Your Audience
Our Simplaex Engage AI is capable of determining which users to retarget and the best time to do so. It collects the data, analyzes it, and allows you to make objective judgments for and against retargeting particular user segments. This is such an advantage for any mobile campaign focused on re-engaging users. You can think of it like a special magnifying glass which detects users who are more likely to convert in an app. By understanding the preferences and characteristics of particular audience segments, you will be able to better align your campaign goals in the right direction.
It’s clear that no user is the same, hence the importance of segmenting users and targeting the segment types you wish to re-engage. We recommend not only looking at users demographics or actions within your app but also suggest considering factors such as the ‘user age,’ the time since the users last active session within the app. Recognizing such user patterns can have quite an impact on the performance of the campaign.
For example, the CPE cost of a user who hasn’t been active for over 180 days, compared to a user who was active within the last 30 days, is going to be much higher. The key to driving the success of your campaign is to separate users into more distinct, yet not restricted segments.