The Faces of Simplaex series continues with Marketing Director, Nadjib Bennaï.
DMEXCO is done for another year! On the Road with Rivr Audience Yield Manager tour’s next stop is DIG Lisbon, hope to see you there!
Attribution is vital for any app to precisely measure the efficiency of a growth marketing strategy. It involves building audience segments, measuring engagements and tracking interactions by users.
The Faces of Simplaex is a blog series of Q&A’s designed to share some interesting insights into the R&D team behind Simplaex.
On the Road with Rivr Audience Yield Manager is now underway! Next stop is DMEXCO where I’ll be presenting at The Start-up Village on Wednesday at 1.45pm. See you there!
It’s time to hit the road and share Rivr with the rest of the world! Benjamin is taking on various cities across Europe and North America, starting with Mobile Growth Summit in Berlin.
Simplaex announced the beta-launch of a project called Rivr — billed as a universal translator for the programmatic value chain to classify audiences and support SSPs and publishers to understand and anticipate any change in the bid stream on an audience level.