The Faces of Simplaex series continues with Marketing Director, Nadjib Bennaï.
A conversation with Leopold Koch, Team Leader of Ad Operations at Simplaex. Leopold chats about the Simplaex Engage app retargeting strategy and his thoughts to successfully manage campaign optimization over a variety of app verticals.
Simplaex Insider #1 is out! Our monthly newsletter includes our latest insights and curated news from the industry.
Topics such as sizing the market value of Artificial Intelligence, what advertising will look Like post-GDPR and clearing the way for in-app transparency.
Aithority interview with Simplaex CEO and Co-Founder, Jeffry Van Ede discuss topics such as how the idea for Simplaex come about and the Simplaex Artificial Intelligence Officier.
Artificial Intelligence (AI) is no longer the buzzword that gets marketers excited. These days, the ad-tech community is rather more interested in Machine Learning (ML) — as you’ve probably noticed. So what’s the difference?
I believe there is a growing trend among publishers taking back more control over their ecosystem, by getting better and smarter at managing their programmatic inventory.
The decision to rebrand Simplaex reflects our efforts to ensure our products are articulated seamlessly and to completely align our company vision and goals.