It’s clear that no user is the same, hence the importance of dynamic audience segmentation and targeting the segment types you wish to re-engage.
Simplaex Co-Founder & CTO Moti Tal helps untangle the benefits of using AI-powered programmatic advertising to increase reach and income.
Simplaex is giving 3 lucky advertisers the opportunity to run a FREE App Retargeting campaign with a $1,000 budget on the Simplaex platform.
Simplaex’s new division that Benjamin Hansz will oversee will be an AI solution for SSPs to finally sell the same way that buyers want to buy.
Re-engaging inactive users is a core challenge for mobile marketers, and app retargeting has proven to be the most effective solution.
Deep linking can transform mobile marketing results across all verticals. In this article we touch on the benefits of app retargeting with deep links.
Simplaex, the company behind the world’s most advanced Artificial Intelligence-powered user classification technology for the programmatic advertising ecosystem, recently announced that it has closed a follow-on investment.