Simplaex today announces its partnership with Integral Ad Science (IAS), a software company that empowers the advertising industry with ad effectiveness solutions. Simplaex has chosen the global leader in measuring media quality to provide greater ability to measure the quality of mobile campaigns.
Simplaex is the company behind the world’s most advanced Artificial Intelligence-powered user classification technology. As ads move through the programmatic supply chain, Simplaex aligns the ROI interests of the demand and supply side by creating a unified insight in understanding and valuation of consumer behavior.
“Simplaex’s AI Fuels 3X Revenue Growth In 2017”
“Using Simplaex’s technology, brands and marketing agencies can follow a consumer’s digital footprint in real-time.”
“Simplaex represents an innovative alternative to the current digital advertising system.”
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