It’s clear that no user is the same, hence the importance of dynamic audience segmentation and targeting the segment types you wish to re-engage.
Simplaex is the company behind the world’s most advanced Artificial Intelligence-powered user classification technology. As ads move through the programmatic supply chain, Simplaex aligns the ROI interests of the demand and supply side by creating a unified insight in understanding and valuation of consumer behavior.
“Simplaex’s AI Fuels 3X Revenue Growth In 2017”
“Using Simplaex’s technology, brands and marketing agencies can follow a consumer’s digital footprint in real-time.”
“Simplaex represents an innovative alternative to the current digital advertising system.”
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Essential Retargeting Tips for Travel Apps, Artificial Intelligence: The Key to UA Success, Simplaex Announces Integration with mParticle, Mobile Social Set To Overtake Mobile Search In Ad Revenue, 3 Ways Publishers Can Use Data to Make Up for the Facebook News Feed Change, Google fined a record $5 billion by the EU for Android antitrust violations
Programmatic advertising has dramatically evolved throughout the years, but much remains to be done to finally bring transparency and trust in the value chain. Moti Tal, CTO & Co-founder at Simplaex discusses what’s the true potential of artificial intelligence to solve this fundamental challenge.