When it comes to App Retargeting, the use of predictive bidding can have a huge influence on the ROI of a campaign. Predictive bidding analyzes the data from customers, other products, and publishers to place the right bid at the exact right time.
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Use Wallace’s massive brainpower to understand your customers and how to keep them engaged. Based on millions of data points, Wallace tells you where your customers are and when it is best to reach out to them.
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