Simplaex is an innovative game marketing platform powered by first-party data in real-time. Offered as a convenient SaaS solution, the Simplaex marketplace allows developers to find and engage players throughout the lifecycle of a game. But it also creates entirely new revenue streams, for example, by monetizing players no longer active in a game.
The Simplaex dashboard for measuring, monitoring and managing your player portfolio provides granular insights into your player base. It shows, for example, the instant impact from actions taken to acquire, retain and monetize players. Use it to also monitor your budget, test creative and ad types and even steer your ROI.
The Simplaex cohort-reporting tool allows you to instantly know if your essential online metrics are where they need to be. It reveals conversions, payments and other KPIs over time so you can identify what works best. Group people by country, device, operating system – or even campaign ID, so you can know if a campaign is really getting results.
Simplaex is able to analyze and respond to 700,000 bid requests per second. This means we know exactly when and how much to bid for each ad placement in order to hit your specific success metric. Simplaex creates smart user models to make campaigns more efficient by reducing wasted impressions and reallocating budget to people who are more likely to click and convert. We're using some of the most advanced machine learning methods in the industry to drive better performance across our platform.
No one wants to overwhelm people with ads. We've refined our understanding of ad fatigue at an individual user level, so we can taper the amount of ads to those who are unlikely to convert. This makes Simplaex highly efficient and means you can use your saved budget to reach more potential customers.
Simplaex is integrated with 55 global and regional SSPs for a highly effective reach worldwide. We can find players wherever they might be online, no matter the websites they're visiting, the device they're using or the operating system they have. You can also target people according to the specific mobile carrier they're using or only when they happen to have a Wi-Fi connection.
Simplaex can handle any video or banner advertising format: Interstitials, native and even dynamic in-app ads. Plus you drag and drop your background image, write your message and integrate personalized parameters. Details such as player name, game level achievement, scores and an unlimited amount of other options make ads relevant to each individual player.