About Us

We love what we do at Simplaex. We dream big and never stop striving for success. We believe in dedication, ownership, creativity and co-determination.


At Simplaex we care about your customers as much as you do.

Companies are increasingly investing in digital capabilities because they believe digital will ultimately pave the way to profitability. That assumption is not entirely accurate. Profitable growth in today’s always-on world is dependent on providing ongoing experiences that keep customers engaged.

The most profitable customers use multiple channels - even within a single interaction - to get the outcomes they want. To catch and keep them, companies need to offer real-time interactions that deliver relevant, highly satisfying encounters.

And that is why we have developed the most effective data activation platform for you to unravel - in real time - the digital trail of your customers and to leverage the full potential of your brand across any device and any channel.

Simplaex is determined to provide our customers with the best marketing toolset possible. We offer transparency from beginning to end, as well as clear and secure data management. We promise results that will make a difference to your business.

Jeffry van Ede
CEO & Co-Founder of Simplaex

Our team

Jeffry van Ede
Co Founder & CEO
Moti Tal
Co Founder & CTO
Ofir Perry
Phil Buchan
Thomas Zuliani
Human Resources
Jan Thomas
Udi Miron
Shahaf Shoshan
Business Development
Elle Chen
Business Development
Yonatan Wilkof
Michael Reinhold
Oliver Koppmeier
Alessandro Di Giovanni
Julian Fleischer
Asaf Rozenfeld
Data Science
Adler Ribeiro
Business Development
Melanie Steinke
Graphic Designer
Kirthy Iyer
Business Development
Vladimir Boyanov
Business Development
Sumedh Ambekar
Business Development
André Zoufahl

Investors & board

Berthold Von Freyberg
Target Partners
Max Burger
Antheria Holding AG
Axel Nitsch
High-Tech Gründerfonds
Holger Weiss
CEO & Founder German Autolabs